Free Strategic Management Essay IMAX Free Essays

1. Presentation Harberber and Rieple (2008) characterize technique as a lot of purposeful or incidental arrangement of activities through which an association builds up the necessary arrangement of assets, proficiently target significant clients, meet money related targets and contends successfully. These vital choices drive the drawn out heading of the association, the extent of its exercises, assist gain with advantaging over contenders, and address changes in the business condition. We will compose a custom article test on Free Strategic Management Essay: IMAX or on the other hand any comparative theme just for you Request Now The instance of IMAX starts in 1994 when colleagues Gelfond and Wechsler chose to buy the association from its unique proprietors and take the organization open. IMAX works in a people arranged business, working inside media outlets. During that time the proprietors have put forth key attempts toward contacting new crowds. These endeavors, notwithstanding IMAX’s outside condition, will be broke down and investigated in the segments that follow. The consequence of this examination will be the correlation of the firm’s technique with the distinguished business endurance and achievement factors, in an offer to discover the important variables that would drive future development. 2.IMAX’s business condition Various scholars, eminently Michael Porter (1979) have built up a few systems for comprehension and breaking down the impact that an organization’s outer condition could have on its intensity and gainfulness. These systems distinguish the accompanying as outstanding powers: Threat of new participants; Threat of substitutes; Bargaining intensity of providers; Bargaining intensity of purchasers; and Intensity of opponents. This model has refreshed by Haberber and Rieple (2008) to incorporate Complementary powers, distinguishing enterprises that in a roundabout way influence each other. Applying these 6 powers to IMAX, it becomes apparent that the best danger to new contestants is the high capital venture and specialized skill required to go into the hardware appropriation, creation and dispersion industry. Additionally, regarding dispersion channels, IMAX has had the option to set up organizations with films internationally (Firn and Alpeyev, 2010; MarketWatch, 2010) to grandstand its movies. Also IMAX has either mostly or completely possesses (for example David Keighley Productions) organizations having some expertise in the pre and after creation parts of its business. In any case, the expansion of less expensive computerized film creation and 3D gear innovation may essentially lessen that danger in coming years. Comparable to substitutes to IMAX, the investigation centers around potential options, for example, DVD’s, pay-per-see, video on request, amusement parks, games, and different options in contrast to motion pictures. MPAA (2009) uncovers that in 2009 amusement parks were seen to be the biggest substitute danger to the film business. The purchaser inclination for such substitutes is supposed to be moderate in the way that IMAX films are commonly stand-out and can't be effectively replicated, likewise the lower costs of motion pictures have been considered as a significant motivation behind why it would consistently beat amusement stops and games (Bangkok Post, 2010) IMAX’s in house hardware fabricating, long haul relationship with providers, utilization of firm claimed mechanical assets, and number of licenses, fundamentally diminishes the bartering intensity of providers. With the coming of the downturn and the unpredictable monetary condition, clients are getting progressively touchy to value changes. IMAX isn't resistant to this change. IMAX’s item separation permits it to be one of, if by all account not the only, provider of its specific items. Be that as it may, the vertical joining rehearsed by the industry’s significant purchasers, are steadily expanding their purchaser power. IMAX’s significant clients are building up their own enormous configuration and 3D innovation (Georgiades, 2010), which may represent a critical danger to the eventual fate of IMAX on the off chance that they choose to quit depending on its innovation. It would likewise build their dealing power in the event that they mean to renegotiate their current agreements on the premise that they would now be able to give serious quality on their huge organization and in house 3D designs. The biggest danger anyway is the idea of serious contention. Film creation studios are discharging more motion pictures in 3D design, which could represent a danger to IMAX’s inhouse assortment of huge organization 3D narratives (Georgiades, 2010a). Its purchasers are vertically coordinating to construct their own enormous configuration screens, and it is workable for them to begin offering it to contenders (Pacher, 2009). The achievement pace of motion pictures in the market additionally makes it progressively hard to turn a huge benefit on each film included in IMAX screens. Be that as it may, the business is encountering development. Despite the fact that it is progressively getting full grown in US/Canada, Worldwide film industry income has expanded consistently as of late (as found in figure 1). Development was knowledgeable about all locales of the world, particularly Asia Pacific and Latin America (MPAA, 2009). As indicated by Georgiades (2010), the ongoing development of the film business has been driven by the presentation of new innovation, especially huge organization screens and 3D, through which watchers can have another vivid film understanding. Figure 1: Worldwide Box Office ($ Billion). Source: MPAA (2009) Pachner (2009) expressed that the film business was progressively getting developed and declining, as various film specialists would like to hang tight for DVD discharges, anyway this has changed with 3D innovation. The ongoing achievement of the film Avatar is a demonstration of the expanded interest for new advancements, for example, CGI and 3D (Firn and Alpeyev, 2010). 3D viewings have likewise expanded impressively inside the previous scarcely any years and now comprise 11% of all out local film industry inside the US and Canada, in this manner representing the hazardous development the business is confronting (MarketWatch, 2010) Haberberg and Rieple (2008) in their portrayal of the Industry Life Cycle model, express that an association encountering development is typically entrusted with conceivably expanding rivalry, benefit, need to separate its items and market mindfulness. These are progressively getting apparent in IMAX regarding contenders, purchasers and moviegoers. Following the investigation of the business condition in which IMAX works the accompanying key elements for progress have been distinguished: 1.Competitive preferred position through item separation and specialization (exceptional item) 2.Market pioneer through key collusions 3.Technological ability (new innovations, licenses, and so on.) 4.Value as an instructive asset 3.Analysis of IMAX’s technique The most perceived asset of IMAX is its scholarly capital related with the company’s innovative prevalence and licenses. The innovation used to shoot and produce an IMAX film is exceptionally advanced and specialized. A significant part of the innovation utilized has been created in-house and IMAX is viewed as a specialist in such headways. Gelfond, in an announcement in regards to vertical incorporation by purchasers unequivocally gloats â€Å"It took a hundred million dollars in RD to manufacture the Imax mark and make the Imax experience†¦ I think placing a ‘X’ in a name and building a big screen doesn’t reproduce the Imax experience† (Georgiades, 2010) IMAX’s center capabilities likewise exist in its outer and inner linkages with its providers and wholesalers. Great connections exist among deals and obtainment that lead to upgraded abilities in new item improvement. IMAX’s can profit vigorously from its associations with organizations, for example, AMC and Regal. The company’s particular abilities in innovation can likewise be viewed as a center competency. As per Johnson et al (2008), economical upper hand is accomplished by creating strong vital abilities that give advantage after some time. IMAX’s significant capabilities, being the important and industry driving exclusive innovation in huge configuration screening, advanced discussion and 3D screening are important and uncommon, and similarly non substitutable. Be that as it may, they can be imitated. Innovative upgrades have made it workable for theater chains to introduce their own huge organization screens. It has additionally made it workable for makers and merchants with minimal effort to deliver and alter motion pictures. In spite of the fact that IMAX may profess to have manufactured a brand and procured licenses throughout the years, customers can without much of a stretch select to watch competitor’s positions at less expensive costs. These contenders would be glad to introduce this innovation, as they are additionally not bound to income sharing understandings, accordingly representing a sensible danger (Georgiades, 2010). The company’s invasion into 3D innovation, and transformation of Hollywood motion pictures into enormous 3D design has seriously disintegrated its past specialty market and center separation nonexclusive technique. Its expanding center to retrofit theaters with significant innovation, rather than focusing on its prevalent edutainment methodology, could be a chance and a danger. This freshly discovered expansive based item separation procedure (Ormanidhi and Stringa, 2009) would draw in another fragment of moviegoers as found in figure 2, yet in the process it might lose its following of younger students and edutainment centered people that have come to connect its image with huge organization teaching narratives. By embracing this system, IMAX may likewise miss out on the new influx of teaching and engaging narratives that guardians are probably going to put resources into for their children’s insight. Joanna Pachner (2009) likewise contends that IMAX dangers losing its image picture by changing its situating and division procedure. Figure 2: Moviegoer segment in US/Canada. Source: MPAA (2009) How

Ocean Flying free essay sample

Section 1: The Sky I gaze upward. I am canvassed in a cover of dark licorice. The moon touches my cheeks, stimulating the tips of my ears and my nose. I lay on the teak deck of the SSV Tole Mour close to three young ladies, individuals whom I consider as close as family, sufficiently close to talk about that which I fear. I disclose to them I am apprehensive I won't carry on with my life to its fullest potential, that the feelings others have of me will constrain me down ways I would prefer not take. I disclose to them I don’t care what the world considers me, yet like all people, I am influenced by its conclusions. I dread an existence of craziness, an actual existence anchored to congruity, similar to that of Sisyphus. I need to carry on with my life as we do here on the Tole Mour, I state, an actual existence where love is the string that ties us together, where we regard one another, permit our interests to fuel us, where we are not hesitant to communicate our feelings. We will compose a custom exposition test on Sea Flying or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page There is no disgrace on the Tole Mour; we discover magnificence in that which others would avoid, similar to the excellence of the sky above us. The four of us look into together. The loftiness of the full moon appears to move over the reflexive surface of our eyes, appearing to give the thumbs up to an existence of experience. I close my eyes, and to the shaking of the boat, I am influenced to rest. Section 2: The Land I glance around. The quietness was stunning. For nineteen minutes, the whole team of the Tole Mour was totally quiet, with just the hints of the water filling our eardrums with fulfilling reverberations. During an ordinary sail strike, which means the bringing down and folding of the lower seven sails, orders would be heard reverberating all through the boat, with callbacks considerably stronger than the orders themselves. Setting and striking sails on the Tole Mour is typically seen as splendidly arranged confusion. This time, with recommendation by the principal mate, we chose to do a totally quiet strike. It was the most delightful scene I had each seen, eighteen bodies working in complete harmony as seven sails were brought down and rolled without a sound however the ocean around us. Recollections like these are what keep the SSV Tole Mour near my heart, stimulating the call of the ocean a seemingly endless amount of time after year. I have figured out how to respect excellence i n its straightforwardness, alongside a thankfulness for the â€Å"little things†. In light of the Tole Mour, I sing when I do the dishes, rather than staring at the TV, I watch the mists. Section 3: The Sea I look down-the rough, peaking floods of the Pacific untruth twenty-five feet underneath the bowsprit. Above me is only the blue of the sky, the white of the mists. My arms are writhing, wriggling, unsure; there is nothing to clutch. The main path down is to bounce, the free fall gifting me with five wonderful seconds of ecstasy, five seconds of comprehension. I close my eyes and pause. This second, the prior second I permit myself to step away from the edge, before I go out on a limb an, is when acknowledgment sets in For 5 seconds I am unified with nature. I am encircled by immaculateness. It is this basic acknowledgment that associates me to the past,that is the string that ties me to a universe of Thoreau, Jack Sparrow, Stravinsky, the Beatles, and Andre Agassi. what's more, Davy Jones Locker. this is the place I feel content. Seconds before I sprinkle into the sea is the point at which I have accomplished all that I buckle down for, however never appear to agree. Here, I am a musician, a writer, a difficult tennis player, a naturalist with arrangements, and a visionary. I open my eyes and I am content and certain. I step off the edge, and for one minute, I can fly.

How to Get the Best Letters of Recommendation Ever!

How to Get the Best Letters of Recommendation Ever! Letters of Recommendation (LORs) are ranked as the 5th most important part of your college application. Most LORs make no difference because they sound like everyone elses. They dont hurt, but they dont help. To make sure you get LORs that actually help you get into a top college, follow these guidelines: Meet with your recommender either in person or by phone. Remind the person of who you are and where you are heading. Talk about stories/examples the recommender can put in the letter. Give the recommender a package of information that includes: examples of your academic work; your high school transcript; your resume; your personal essay (or a summary if you havent written it yet); specific examples of your accomplishments that the recommender can write about The following is an outline of a great letter of recommendation: Introductory paragraph Who the recommender is and how that person knows the applicant. Statement that the applicant is in the top 5 or 10 numerically or the top 5% or 10% of comparable students, in a particular class, work load handled, etc. Something quantifying the students position in comparison to other students. A summary sentence of how it is this applicant stands out to you. 2-6 paragraphs telling stories about the applicant. Provide detailed examples of how this person stands out among the rest. If not already covered, make sure to insert examples of attributes that admissions committees care about. For example: Intellectual ability Intellectual curiosity Writing research skills Analytical skills Positive character traits/Integrity Special skills Leadership Extracurricular involvement Conclusion: Mention anything the recommender knows about the students goals and his/her capacity to reach them. Make sure to request your LORs asap if you havent already! The last thing you want is to have an incomplete application at deadline because youre still waiting on a recommendation. Feel free to show this article to your recommenders for extra insurance that you get the BEST letters of recommendation ever!

Making An App For A Large Number Of College Students Today

Organization is a major concern for a large number of college students today. It seems that keeping track of work, school, sports, and family life can be a feat that proves to be highly challenging. Thus, creating an app for helping students to track their schedules, along with reminders that cause them to recall information that is to be learned will aid in their ability to maintain a satisfactory GPA. When considering the developmental stage of life that these students are in, we can understand there are many events that may cause them to lose focus of the tasks that are most important for furthering their education. Though this age group can vastly vary, a large number of students just beginning college are going to fit into the emerging adulthood category, ranging between eighteen and twenty-five years-of-age (Nevid, 2015, p. 359). Therefore, these freshmen will likely be approaching their peak of physical and cognitive maturity, as this typically occurs in the early twenties (Nevid, 2015, p. 357). Moreover, it is likely that during this stage of life, the college student is experiencing a conventional level of moral reasoning, which is a point in maturity that is evident by one’s willingness to comply with social rules (Nevid, 2015, p. 351). In this conventional point of life, there are two possible levels, stage 3, the â€Å"good boy – good girl† orientation is a observed by the ones desire to please others by doing right. Whereas in stage 4, the law and orderShow MoreRelatedThe Diversity Of Black Americans1402 Words   |  6 PagesDiversity is now, more than ever before, at the forefront of the American conversation. Black people have been slowly but surely making gains in today’s society and in ways that were not possible before. 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Afterwards, they are surprised when their parents read their journals. Communities are outraged by the personal information posted by young people online and colleges keep track of student activities on and off campus. The posting of personal info rmation by teens and students has consequences. I will discuss the uproar over privacy issues in social networks by describing a privacy paradox. Social networking is successful because of its Viral Nature-They key to socialRead MoreKindle Fire Marketing Case Study3055 Words   |  13 PagesIntroduction/Overview  Ã‚ ­Ã‚  Renan   In  1995,  Jeff  Bezos  launched  Amazon.com.  Ã‚  Today,  Amazon  is  a  Fortune  500   e ­commerce  company  and  the  largest  online  retailer  in  the  United  States.  Amazon.com  has   become  well  known  as  a  company  that  enables  sellers  to  sell  their  products  on  its  website  as  well   as  their  own  branded  websites  and  to  fulfill  orders  through  them.  Amazon  introduced  the  Kindle   Fire  HDX  in  2007  with  an  Android  operating  system,  access  to  their  own  media  and  e ­commerce   services  and  low  pricing  for  the  Kindle  deviceRead MoreA Short Note On How I Use The Internet For Business Activities1539 Words   |  7 PagesE-Procurement This is the buying of goods and services online, instead of face to face business. 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As an educator, I invest countless hours before and after school tutoring students and parents on the GeorgiaRead MoreWhat Determines The Effectiveness Of Communication Process? Essay1833 Words   |  8 Pagesfacilitate the communication e.g. mobile phones, tablets, laptops, or personal computers (Taylor, 2000). The number of global Internet users has enormously grown from less than 1 percent in the year 1995 to around 40 percent today. By the year 2005, there were around a billion users and this figure double by the year 2010. This number had risen to three billion by 2014. Asia leads in the number of internet users, commanding a 48.4%, followed by both North and South America at 21.8%. Europe follows withRead MoreThe Iphone 6 And Ipad 61675 Words   |  7 Pagescompanies in the world today achieve the success Apple has earned over the last couple of decades. Apple was founded by co-founders Steve Jobs and Steve Wozniak in 1976 in Cupertino, California, in which both men dropped out of Reed College and UC Berkeley respectively. The year prior, the two men had teamed up to create 50-100 of the first Apple computers. Since that time, Apple has risen to become one of the most innovative and successful companies in the world today. In terms of profit, AppleRead MoreHow Zipcar Has Become Mo re Than A Car Rental Service1054 Words   |  5 Pagesand market mediation. The nature of exchange, consumption and brand community are discussed. http://jcr.oxfordjournals.org/content/39/4/881 â€Æ' Many studies have shown car sharing reduces the cost of transportation for a large segment of urban dwellers. It also reduces the number of cars on the road because the members do not own cars. Zipcar is a company founded in 2000 by Antje Danielson and Robin Chase. By 2010 it had over 8000 vehicles offered to over 560,000 members in urban areas throughoutRead MoreThe Marketing Strategy Of Nike2833 Words   |  12 Pagestheir range of products. Nike redesigned their branding strategy by using terms such as Nike ID, Nike+ and nike5. Nike ID enables customers to personalise their own shoes, and Nike+ is an app that customers can download to help them with their workouts and measure amount of exercise they have done, e.g. Nike+ running app, Nike+ coach and Nike+ challenges. Market development: is another strategy that businesses use, this is the processes of selling existing products to a new market; for example Nike developed

Impact Of Globalization On The Media - 2634 Words

It is without a doubt that the Globalisation of the media has increased our access to information about people and events around the world. However, during the process it has also shifted issues on what should or should not be in the public domain due to media ownership led by Western media corporations. The media shape is reconstructing itself, forming a singular global body playing an essential part in our democracy socially, politically, economically and culturally. Due to this, the effects of globalisation towards Journalism have become very debatable to whether it is benefiting the practice of journalism or hindering it. During the course of this essay, it will explore the affect globalisation has on the media (especially journalism), the affect of media ownership and how new technologies have influenced journalism. The theory of globalization today is a field of intensive debate as the efforts towards defining globalization most often highlight its individual aspects. According to Held and McGrew (1999), â€Å"globalisation is an idea whose time has come, yet it lacks precise definition†. Despite the ambiguity of the term â€Å"globalisation,† the use of the term, according to Held and McGrew, reflects increased interconnectedness in political, economic and cultural matters across the world creating a shared social space. Given this inter-connectedness, globalisation may be defined as: â€Å"a process which embodies a transformation in the spatial organisation of social relations andShow MoreRelatedImpact Of Globalization On The Media2634 Words   |  11 PagesIt is without a doubt that the Globalisation of the media has increased our access to information about people and events around the world. However, during the process it has also shifted issues on what should or should no t be in the public domain due to media ownership led by Western media corporations. 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Globalization has been questioned whether or not it actually leans towards the Western culture, or if it

Customer Experience Free Essays

Customer experience is practically the complete make up of a client’s transaction over the internet. It is the general span of a customer’s behavior on how he perceives the products and services, how much he avails of these commodities and how he reacts passively to the presented info on the company’s websites. One more approach to regard customer experience can be pointed out in the way clients tend to integrate their objectives in the overall product presentation of the business entity. We will write a custom essay sample on Customer Experience or any similar topic only for you Order Now Apparently, Web companies are very concerned about the customer experience principles because these factors readily provide the big picture of the firm’s performance. The main reason is that when they provide better customer experience they tend to retain their existing clients instead of acquiring new ones. Add to that that the advertising mileage benefits if a client’s customer   experience is good as being considered in â€Å"customer advocacy† of promotion to their fellow consumers (Allen, 2005). This is true since they consider losing a client to a competitor is just a click away. In the modern age of internet commerce, there are different types of data that online companies use to evaluate their respective customer experience magnitudes. One example is by collecting data which reflects the shopping activities of consumers. Another form of data being collected by Web firms is the kind of activities visitors do in their Web pages. These data can help evaluate the overall behavior of the clients while inside the company’s domain. Most shopping websites use software to track the actual inventory of their products as reflected by the number of purchases done online. One more data value being used by Web firms is in the aspect of passive customer satisfaction after sales. Some companies conduct small but efficient surveys in order to track the progress of the company whether it actually retains old customer, increase their numbers or losses them. These surveys are being presented through non-spam e-mails or ready to use platforms in the company’s web page. The new sets of technologies available today for customer experience development are almost always in the platform of computer software. Since Web companies do their transactions online, the only possible way to promote good customer experience is to provide clients with Web interface functions for their convenience. For example, the software SAP AG of TeaLeaf is being used by U.S. Airways to detect typographical errors in order entry. This helps the customers provide accurate data for ticket dispensing. Another example is by introducing do-it-yourself features in customized purchasing. The satisfaction of a client may now be tracked using ForeSee and iPerceptions platforms by asking survey questions from them. One more type of technology is the one that empowers customers to find answers through built-in search parameters like â€Å"FAQ† (Frequently Asked Questions) link. Kana Software makes it possible to increase the level of search hits of a customer who needs a quick answer to an inquiry. In summary, the Web firms are insinuating that their previous goals to enhance customer experience are actually paving the way for a more beneficial result in terms of their performance. With the technology and techniques in customized marketing, they have been experiencing a complete growth of sales and service requests from old and new customers. The US Airways ticketing sales have doubled while BasePro increased its revenue by 10% due to customized e-mail ads for its clients. They are now measuring success by considering how much of the customers are still doing business with them as well as how other clients are being drawn towards their Websites due to new technology make ups. References Allen, J., Reichheld, F., Hamilton, B. 2005. The Three â€Å"Ds† of Customer Experience. Working Knowledge-Harvard Business School. Retrieved May 13, 2008 from How to cite Customer Experience, Essay examples

Identified free essay sample

The Struggle life of a Mexican-American In todays society, racial profiling is not unheard of, actually it is quite common. It is still at debate whether the act of racial profiling in moral or not. In the essay â€Å"Exile. El Paso, Texas†, Saenz describes his personal experience of discrimination due to his ethnic background. Saenz is a Mexican-American and because he lives in El Paso, which is a border town, he is often mistaken for an illegal immigrant by other Americans. Throughout the essay, Saenz’s feeling about his identity as an American had changed. He feels like he is always being judged by Americans sorely on his appearances. Towards the beginning of his essay, Saenz feels like he belonged to America and he had a positive view about everything around him, special is the nature throughout his desk view. Saenz says, I looked out my window and stared at the Juarez Mountains. We will write a custom essay sample on Identified or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mexican purples – burning. (p. 20). We can see that Saenz is enjoying his desk view. He goes further in describing how he feels, All this color, all this color, all this color beneath the shadow of the Juarez Mountains. Sunset Heights: a perfect place with a perfect name, and a perfect view of the river. (p. 20). These colors, especially the purple, represent the beauty of El Paso for him. At this point, it is easy for Saenz to find the beauty of El Paso. But later, Saenzs feeling had changed because Saenz is stopped on the streets of his neighborhood and questioned by the border patrol officers. When she first saw him, she suspected that Saenz was not American. She asked him where he came from and later she repeated the question in Spanish because the thought Saenz could not understand English. Even thought Saenz said he was a U. S citizen, she still kept her suspicious about his identify and kept asking him some questions to make sure. Despite the rude questioning of the female border patrol officer, Saenz tried to stay friendly and appeasing. Afterwards, Saenz regreted the way he handled the situation saying, I was embarrassed, ashamed because Id been so damned compliant like a piece of tin foil in the uniformed womans hand. (p. 22). At the same time Saenz becomes annoyed and says to himself, pretty soon Ill have to carry a passport in my own neighborhood. ( p. 22). Because he thinks when people stops him and starts to ask him the same questions, he would show them the passport to confirm that he is American then they cannot be mean to him. Besides, Saenz was affected by the questions of the border patrol officer and the attitudes, so he tried to do anything to get these questions out of his mind. As the result, he went for a run, he kept running until he could no longer hear â€Å" Are you sure you were born in Las Cruces? †. The next encounter, the border patrol officers still had doubt about him and they asked him some question such as: Do you live in this neighborhood? , Where down the street? (p. 23). But in this encounter, he became more confident for his answers and with each pursuing officer Saenz becomes more aggressive. He replied they: are you planning on making a social visit? (p. 23). Couple months later, he was stopped again and be asked by the similar questions: where are you from? (p. 24). Saenz was so upset and he asked them to leave him alone. In another day, when he was in Juarez with his friend, Michael, the custom officer asked them to declare their citizenship. After they answered that they was U. S citizens, the officer kept asking Saenz about where he was born in America and did not ask Michael. In this situation, Saenz noticed that his friend did not be asked about the identity because he had blue eyes, white skin which makes him look like an American. Thus, Saenz feels like he was being discriminated against because his appearance. Saenzs total shift is completed in his final confrontation of the essay. In this run in with the border patrol Saenzs defiance is most blatant. Saenz is pushed past his threshold and snaps, saying to the officer, Read me my rights, throw me in the can, or leave me alone. (p. 26) The reader is able to view Saenzs change in attitude. Saenz feeling of annoyance turns to pure hatred. Saenz states, He hated me as much as I hated him. (p. 26). We can see the feeling of Saenz had changed from the beginning through the end of the essay. When the first meet up with the female border patrol officer, he did not get upset about what she acted to him and her rude questions. Nevertheless, his feeling had changed day by day because of the behavior of the officers that makes him feel like he is separated from his neighborhood. Saenz’s lifestyle has been an ongoing struggle for him because of all the harassments and discrimination he encountered in El Paso. He realized that people judged him sorely based on his appearance and treats him different than his other American friends just because he doesn’t look like an ideal American. Throughout the essay he becomes less and less aware of his identity and who he really is.